A2P Verification — 3 Approval Methods

Use a short subdomain on your agency domain — go.clientname.com, hi.clientname.com, or app.clientname.com. Keep it professional; carriers reject anything that looks disposable.

In your DNS provider (Cloudflare, GoDaddy, Namecheap), create a CNAME record for the subdomain pointing to funnels.msgsndr.com (or the domain GHL shows in Sites → Domains). Wait for propagation.

GHL sub-account → Sites → Domains → Add Domain → paste the subdomain. GHL auto-issues an SSL certificate. Once green, the domain is live.

Create a Funnel with one page and set it as the domain's root. Include: business name, real logo, what the business does, physical address, contact email, contact phone, and a hero image. This is what the carrier reviewer sees first.

GHL → Sites → Chat Widget → create a widget with an SMS opt-in checkbox. Add the widget's script tag to the funnel page. The widget must clearly show 'By submitting, you agree to receive SMS from [Business]. Msg & data rates may apply. Reply STOP to unsubscribe.'

Create 3 additional pages on the same domain and link them in the footer:

• /privacy — privacy policy that explicitly states phone numbers collected via forms/chat are used to send SMS and are never sold or shared with third parties for marketing.
• /terms — terms of service covering acceptable use.
• /sms — dedicated SMS terms page: message frequency, opt-in method, opt-out (STOP), help (HELP), and 'Msg & data rates may apply'.

Settings → Phone Numbers → Trust Center → Start. Brand = legal business name + EIN (or Sole Prop if no EIN). Website URL = your new subdomain. Campaign use case = Customer Care or Marketing. Sample messages must match what the chat widget promises.

Brand approval is usually instant. Campaign approval takes 1–5 days. If rejected, 90% of the time it's because the policy pages are missing SMS-specific language or the opt-in isn't visible on the homepage — fix and resubmit.

Check the client's existing site for: physical address, contact info, working forms, and any current privacy/terms pages. Note what's missing.

The privacy page must include: what info is collected (name, email, phone), how it's used, an explicit line that phone numbers are used to send SMS, that data is NOT shared with third parties for marketing, and a way to request deletion.

Add /sms-terms (or add an SMS section inside Terms) covering: opt-in method used, message types, message frequency ('recurring messages'), STOP to opt out, HELP for help, and 'Msg & data rates may apply'.

Every A2P registration must show HOW consent is collected. Point the reviewer to an existing contact form, booking form, or chat widget on the site — and make sure that form has a visible SMS-consent checkbox or disclosure right next to the phone field.

Reviewers scan the footer first. Privacy, Terms, and SMS Terms must be linked sitewide, not buried inside another page.

Settings → Phone Numbers → Trust Center. Use the client's legal name and EIN, the existing website URL, and paste the opt-in form URL as the 'How do end-users opt in?' proof.

Samples must reflect the campaign use case. Include the business name and STOP instructions in at least one sample. Example: 'Hi {{first_name}}, this is Sarah from ACME Dental confirming your appointment on Fri 3pm. Reply STOP to opt out.'

Sole Prop is for US-based individuals sending low volume. If the client has an EIN, register as a Standard Brand instead — you'll get higher throughput and better trust score.

You need: legal first + last name, personal address, personal mobile number (used for identity verification), and personal email. This info is sent to TCR (The Campaign Registry) — it is NOT public.

During registration, the individual receives an OTP text on their personal mobile. This is the identity check that replaces EIN verification.

Even Sole Prop registrations approve faster with a live URL. Spin up a single-page subdomain (see Method 1) with the person's name, what they do, contact info, and a mini privacy + SMS policy section on the same page.

Use case = Low Volume Mixed or Customer Care. Description must explain who the person is, what SMS they'll send, and how recipients opted in (e.g., 'via my Calendly booking form which has an SMS-consent checkbox').

Paste the URL of your booking form / opt-in form. Provide 2–3 sample messages that include your name and STOP instructions.

Sole Prop approvals are usually faster (1–3 business days). Rejection reasons are almost always: sample messages don't include opt-out, or the opt-in URL doesn't show a visible consent checkbox.