The Deal Club — Lovable Website × GoHighLevel Webhook Automation
The Deal Club website was built on Lovable with a 3-tab submission form (Wholesaler, Investor, Seller). I built a custom webhook automation that pushes every submission straight into GoHighLevel — creating the contact, tagging by submission type, sending an internal notification, firing a welcome email, and dropping the lead into the correct pipeline stage automatically. No manual data entry, no missed deals.
The Challenge
The site captured serious deal-flow (wholesalers submitting properties, investors requesting access, sellers listing off-market) but everything sat inside the Lovable form only. Nothing reached the CRM. The team had to manually copy submissions into GHL, tag them, notify acquisitions, and send follow-up emails — which meant slow response times, missed leads, and no pipeline visibility.
The Solution
I connected the Lovable form to GoHighLevel using a custom webhook. On every submission, the payload is posted to a GHL Inbound Webhook trigger. A workflow then parses the JSON, creates or updates the contact with all form fields (name, phone, email, property address, city/state/zip, property type, price, notes, etc.), applies tags based on which tab was submitted (Wholesaler / Investor / Seller), sends an internal Slack + email notification to the acquisitions team, fires a branded welcome email to the submitter, and creates an opportunity in the correct pipeline at the correct stage — all in under a second.
Step-by-step, exactly how the automation runs
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Step 1 — Lovable Website & Multi-Tab Form
The Deal Club site was built on Lovable with a segmented submission form: Wholesaler, Investor, and Seller tabs. Each tab captures different fields (property address, price, property type, notes for wholesalers; buy-box for investors; asking price for sellers) but all funnel into one submission handler.
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Step 2 — Custom Webhook From Lovable → GHL
I wired the form's submit handler to POST the full form payload as JSON to a GoHighLevel Inbound Webhook trigger URL. The payload includes contact info, property details, submission type (which tab), timestamp, and source/UTM data. This replaces any need for native GHL forms — Lovable stays the front-end, GHL becomes the brain.
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Step 3 — GHL Workflow: Parse Payload
The Inbound Webhook workflow parses every JSON field into GHL Custom Values (custom_value.property_address, custom_value.submission_type, etc.) and maps them onto standard + custom contact fields. This makes every field usable inside emails, SMS, tasks, and pipeline notes.
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Step 4 — Create / Update Contact (Dedupe)
The workflow first searches for an existing contact by email + phone. If found, it updates the record with the new submission data. If not, it creates a fresh contact with all fields populated. No duplicates, no lost history.
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Step 5 — Tag By Submission Type
Based on the submission_type field, the contact is tagged automatically: `deal-club-wholesaler`, `deal-club-investor`, or `deal-club-seller`. These tags drive downstream automations (which pipeline, which email sequence, which team member gets notified).
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Step 6 — Internal Team Notification
The acquisitions team receives an instant notification (in-app + email) with the submitter's name, contact info, property details, and a direct link to the new contact record in GHL. No more waiting for someone to check the website inbox.
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Step 7 — Welcome Email To Submitter
A branded 'Thanks for submitting your deal — we review every submission within 24 hours' email fires automatically from the workflow, using the parsed name and submission type to personalize the copy. First-touch happens in seconds, not hours.
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Step 8 — Auto-Create Opportunity In The Right Pipeline
The workflow branches on tag and creates an Opportunity in the correct pipeline at the correct entry stage: Wholesalers → Deal Review pipeline (Stage: New Submission), Investors → Buyer Network pipeline (Stage: Application Received), Sellers → Seller Intake pipeline (Stage: New Lead). The opportunity is pre-populated with property details and value.
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Step 9 — Source & UTM Tracking
utm_source, utm_medium, utm_campaign, referrer, and form tab are all stored on the contact and opportunity. This makes it possible to report on which traffic source produces the most closed deals inside GHL — closing the marketing → revenue loop.
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Step 10 — Result: Fully Hands-Off Deal Intake
From the moment a user clicks Submit on the Lovable site, the entire chain — contact create, tag, internal alert, welcome email, opportunity in the right pipeline — happens in under a second, with zero human involvement. The team wakes up to organized, tagged, welcomed leads already in the right stage.
Automation Features
- Lovable form → GHL webhook integration
- JSON payload parsing with Custom Values
- Auto contact create / update (dedupe by email + phone)
- Submission-type tagging (Wholesaler / Investor / Seller)
- Internal team notification (email + in-app)
- Branded welcome email to submitter
- Auto-create opportunity in the correct pipeline & stage
- Source tracking (utm + form tab captured on the contact)
- Error-safe payload validation
- Fully hands-off — zero manual data entry
Business Benefits
- Every form submission reaches GHL in real time
- Acquisitions team notified instantly — response time dropped from hours to under a minute
- Zero manual copy-paste between website and CRM
- Clean pipeline visibility per submission type
- Professional first-touch experience with automatic welcome email
- Scalable — the site can 10x traffic without adding admin work
Technology Stack
"Before this, we were manually copying every deal submission into our CRM. Now it just lands — tagged, notified, in the pipeline, with the welcome email already out. It saved us hours a week and we stopped losing deals."
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