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ContractorsFunnels + Pipelines

Ironline Contracting — Quote-to-Cash Funnel

A pre-qualified lead funnel and estimate pipeline that filters tire-kickers and books site visits automatically.

Project screenshot placeholder
41%
Close rate
78%
Deposits
-10h/wk
Owner time

The Challenge

Owner drove 4h/day to bad-fit jobs. No qualification, no deposits, no follow-up on quotes.

The Solution

Funnel with budget + timeline + zip qualifier, auto-routing to correct crew, Stripe deposit link on approval, and a 7-day quote follow-up.

Automation Features

  • Multi-step qualifier with logic branching
  • Automatic estimate PDF generation
  • Stripe deposit collection at approval
  • Lost-quote win-back after 14 days

Business Benefits

  • Close rate 22% → 41%
  • Deposit collected on 78% of approved quotes
  • 10 hours/week of owner time reclaimed

Technology Stack

GoHighLevelStripeTwilioMake

"I stopped chasing quotes. The system chases them, and people actually pay."

Ray Kowalski
Owner, Ironline

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