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FitnessForms + Membership

Solstice Studio — Membership & Forms

A frictionless membership sign-up with waivers, Stripe billing, and a personalized welcome sequence.

Project screenshot placeholder
91%
Completion
-50%
Churn
$0
Lost pay

The Challenge

Paper waivers, missed payments, and no onboarding after purchase. High week-1 churn.

The Solution

Single glass form with waiver, Stripe subscription, tag-driven welcome sequence and a 30-day habit challenge.

Automation Features

  • E-signed waiver stored on contact
  • Stripe subscription + dunning
  • 30-day welcome + habit challenge
  • Auto-cancel + win-back on churn

Business Benefits

  • Sign-up completion 54% → 91%
  • Week-1 churn cut in half
  • $0 in lost payments after dunning setup

Technology Stack

GoHighLevelStripeTwilio

"Members are hooked before their first class. The system does the heavy lifting."

Nina Alvaro
Founder, Solstice Studio

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